website design

Why is a good website so important?

web design serviceRegardless of whether you sell accounting services, run a pizza restaurant, paint houses, exterminate pests, are a personal trainer, or have any other kind of business where you sell something to someone, your website should be an asset. At minimum, it’s the face of your business. For people who search for you on the web, it’s the first impression they’ll get, and has a MAJOR impact on sales. Secondly, it’s an information hub. Maybe your prospect already knows who you are, but needs to find contact information, or to know your operating hours, or to find specific details about the services you offer… failure to provide succinct information in an easy-to-find way will hurt your business. Thirdly, and at least as important as the other two things we’ve mentioned already, the way your website is configured will impact if people can even find you in the first place.

 

 

 

When will hosting make the difference?

wesite hostingHosting is to a website, like fuel to a car. No car can run without some kind of fuel (gas, diesel, electricity), and no website can run without some kind of hosting. But not all hosting solutions are created equal. Just like fuel for your car, different hosting solutions will give you different results. Technically speaking, web hosting is a service that allows someone to publish a website or web page on to the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed on the Internet. Websites are hosted, or stored, on special computers called servers. When people want to view your website, they enter your website address into their browser. The browser locates your web host and from there, your website. It then retrieves and displays the webpages as needed.

What is search engine optimization?

search engine optimizationSearch engine optimization is the method of improving your website’s ranking (position) in Google, Yahoo, Bing and other search engines. A well-planned and well-implemented SEO campaign will help bring more relevant traffic to your website, increase exposure, reduce bounce rate, and increase sales. SEO will drive you more exposure and most importantly, more sales. The internet is here to stay, so you may as well embrace it, and reap the rewards that it offers. The higher your website ranks, the more often people will click to your website and Google Local profile, which leads to more customer familiarity with your brand. Our goal is to increase
rankings and traffic for your online presence by focusing on the keywords (search terms) that’ll bring you the biggest rewards.

 

Give your business an online advantage Digital marketing services to get you noticed online. Get new customers through a well-designed website, give them a seamless, fast-click online experience and boost your online search presence through customized SEO and keyword strategies.

How Does Lead Generation Work?

web servicesA website service designed to bring you more customers. Our Website Design service offers engaging websites that attract new customers. Our sites are built around great, functional design and easy-to-access information about your business. They are fully optimized for SEO which gets them to the top of the Google listings, adapt to mobiles and other screens, and are built to drive your business.

Make your business Google’s number one search result. Our Search Engine Optimization service is just what you need to make your presence felt online. Get to the top of search engine results with our SEO strategies, boost your website traffic and convert visitors to customers with carefully selected keywords, and build an online reputation that brings customers to you.

Can You Manage Your Social Media?

Social media management is the process of managing your online interactions and content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.

small businessSocial media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. A social media manager may be employed by a brand, individual, or business to reach new customers online or to improve and maintain their reputation.

Social media management goes beyond just posting updates to your company’s social media profiles. It also includes engaging with your audience and looking for new opportunities to increase reach and visibility. Here are just a few of the tasks that are involved with managing social media:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you were a small business, and wished to remain small, I would not tell you to use a custom CMS. In fact, I would be wary of recommending any proprietary systems, let alone a system designed specifically for one site. The reason behind that is because to pay for a custom CMS, you’d be getting way more than you might be using. Plus, you’d be paying to re-invent the wheel for all the functionality of a brochure-ware site. I would, instead, suggest putting that budget towards differentiating yourself on design and search engine marketing. The vast majority of the sites on the Internet today would fall into this group.

Your digital baby, if you will, took hours of thought and development, you labored over color choices and photos, either paid exorbitant amounts of money to a designer or slogged your way through books and webpages to do it yourself and all of it was fairly exhaustive. The thought of starting this process over again can be daunting to anyone. However, having a website that misses the mark with visitors is not only a poor decision in regards to the aesthetic quality of your site, but also is a poor decision in terms of conversion rate opportunities and overall ROI.

Pulling the trigger on a redesign is no easy process. However, if your site is not showing year-over-year growth then chances are that you are long overdue for an overhaul. The goal of any eCommerce website is to convert visitors into customers and if your site design and/or structure is a barrier in that, it needs fixed. Identifying the problems that hinder your site from being conducive to conversion and visitor engagement is an important step in the right direction. Much of this can be done be just deciding what isn’t working with your site and finding strategies for making it work and work well with your audience. Below are a few reasons why a redesign should become a priority for your company’s web presence and some negative effects you could face by not taking action now. If any of these statements are true about your site, consider a redesign to recapture your audience and remain relevant in today’s vast world of the internet.

Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet. Websites are hosted, or stored, on special computers called servers. When Internet users want to view your website, all they need to do is type your website address or domain into their browser. Their computer will then connect to your server and your webpages will be delivered to them through the browser.

Most hosting companies require that you own your domain in order to host with them. If you do not have a domain, the hosting companies will help you purchase one.

Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are entering keywords associated with your product or service via search engines like Google.

But Google’s copious algorithm updates make this tricky. And today’s SEO best practices are all about relevancy and intent. Keep reading — I’ll explain.

How do you know what matters and what doesn’t? What are today’s blog ranking tactics, and what’s considered “old-school”? How on Earth can you keep it all straight?

Success in SEO, as with most things in life, comes down to mastering the basics.

With that in mind, here are some SEO basics that everyone should understand.

SEO stands for search engine optimization. It is the process of getting traffic from the free, organic, or natural search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

For a business, blogging does more (or should) than let followers know about recent company news and events. When done right, it can establish you as an authority in your field, give people an inside look at your workplace culture, and boost your SEO.

By crafting posts that educate your customers on your product or service and the industry it’s in, you position yourself as a go-to resource in your audience’s time of need.

Not only that, the more valuable pages you publish, the more favorably search engines like Google look at your website. As a result, you’ll attract more visitors via search.

In fact, companies that have embraced blogging receive 97% more links to their site. And, as we all know, inbound links are one of the most important factors Google takes into account when ranking your website.

But what happens when visitors get there?

You want to pull them in, capture their attention, call them to action, and turn them into customers.

But before you can capitalize on their customer lifetime value, you have to first capture their personal information, through a process known “lead generation.”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Web services, website design, search engine optimization, website hosting, lead generation, local business leads, new customers for local business, digital company

Algonquin, IL 60102, Lake in the Hills, IL 60156, Huntley, IL 60142, Cary, IL 60013, Crystal Lake, IL 60014, Dundee, IL 60118, Barrington, IL 60010, 60047